On October 22nd, HLC Commercial Estates Group, a commercial real estate operations and management company, and Galeries Lafayette, 127-year old French retailer, signed a partnership to officially introduce Galeries Lafayette as anchor retailer at D. Place in Guiyang, the capital of the high-potential southwestern province of Guizhou in the district of Nanming.
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This is the third Galeries Lafayette store in China after Beijing’s and Shanghai’s, and it is the first store in Southwest China region. The store covers an area of 11,500 square meters on two floors and is expected to open in the spring of 2022.
Philippe Pedone, International Development Senior Vice-President of Galeries Lafayette, commented on the partnership: “A year after opening the Shanghai Galeries Lafayette store, and despite the upheaval caused by the health situation in recent months, we are delighted to be able to continue expanding the Galeries Lafayette brand in China by partnering with HLC Group. This third store will allow us to offer the inhabitants of Guiyang our know-how in fashion and French lifestyle.”
Thomas Thompson, the Vice President of HLC Commercial Estates Group, added from his side: “We are delighted to partner with Galeries Lafayette, as it marks a new milestone in this key region and the launch of our project D.Place. In a context where numerous international premier retailers are looking into the Guiyang market, this strategic partnership positions D.Place and Galeries Lafayette at the forefront of a new era for the most promising upcoming city of the Southwest. HLC Commercial Estates Group has the mission to contribute to Guiyang’s urban fashion development and to promote Guiyang as an influential international city in Southwest China.”
Guiyang is Guizhou Province’s political, economic, cultural and entertainment, transportation and logistics centre, with a population with increasing demand for high end lifestyle destinations and products. Guiyang is one of the emerging vibrant cities attracting more and more international interests across different sectors and working towards becoming the Cool Guiyang · Shopping Paradise.
HLC Commercial Estates Group is indeed adopting a whole new strategy to meet the demand of the inhabitants of the city and attract international brands willing to tap into a new pool of consumers. D. Place is destined to become a lifestyle destination with diversified mix of concepts, able to recreate an international experience within the city. D. Place Shopping Mall, owned by HLC Group, is due to open partially in 2021.
Galeries Lafayette among other world’s top luxury brands signed the partnership with the highest-end shopping mall in Guiyang with the mission of bringing the most exciting brands, trends and products to the city according to their savoir faire built throughout 127 years of experience. As one of China’s fastest-growing economies, becoming the main data hub of the country, Guiyang will contribute to growing interest of the local and tourist population for international fashion brands.
Galeries Lafayette’s establishment at D. Place is a new step to bring the “french touch” and uniqueness of Galeries Lafayette retail’s proposal within the city’s first high-end destination shopping mall of Guiyang and Guizhou Province.
Retail in Asia will follow the development of this area and D. Place Shopping Mall as one of the main retail destinations in China.