Hyundai Department Store announced that it will open COS brand mall at The Hyundai.com.
COS also launched the official online store in Korea. Price at online mall is the same as the offline mall.
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COS is a fashion brand that offers a collection of high quality at reasonable prices based on modern and practical design.
Launched in London, UK in 2007, it currently operates stores in 35 countries around the world, including Europe, Asia, the Middle East and the Americas, and is being sold online in 20 countries.
In Korea, there are 11 offline stores, including Hyundai Department Store Trade Center and Pangyo Branch.
Hyundai Department Store expects to have more young customers in their 20s and 30s, which are the main target of online shopping, through the launch of the course brand on Hyundai.com.
According to the analysis of the sales by age group of COS in Hyundai Department Store trade center and Pangyo branch, 30s (31.9%) and 20s (28.8%) were ranked first and second respectively.
The official of Hyundai Department Store said, “As competition in online shopping mall gets tougher, sole products that do not sell at other online malls are attracting attention as major competitiveness.”
“We will introduce various brands to offer shopping experiences for customers in the future,” he added.
In the meanwhile, H&M Group’s premium spa brand, & Other Stories, is also in the process of launching an online store. In 2017, & Other Stories opened three stores in Apgujeong, Starfield Hanam and Starfield Goyang in Seoul.
Since & Other Stories launched the first online mall in2013, it is currently operating in 14 countries and Korea becomes 15th online selling country.
The online mall is scheduled to open in Korea this autumn and the date is not yet confirmed.