Swiss luxury watchmaker Breitling celebrates the opening of its new concept boutique at the K11 MUSEA, Hong Kong’s Silicon Valley of Culture.
Its vision is to reinvigorate Hong Kong’s waterfront with 100 Creative Powers and make K11 MUSEA the Silicon Valley of Culture that will inspire global millennials, and facilitate a broader discussion on the interconnectedness of creativity, culture, and innovation.
The new boutique features Breitling’s new design concept – a contemporary urban interpretation of a chic industrial loft in a modern retro style. This new retail concept corresponds to the cultural elements in the K11 MUSEA and is set to offer a truly immersive experience to the Hong Kong’s eclectic watch community.
Breitling CEO Georges Kern points out the new design and location of this boutique will undoubtedly increase the appeal of the brand to the millennials in Hong Kong. He said: “Opening our boutique in the K11 MUSEA underscores the importance of the markets in Hong Kong for our brand. Our new approach blends contemporary design with inspiration from our rich heritage and longstanding ties to aviation. We think it is perfect to choose here to launch our new concept store since K11 MUSEA is built upon a rich cultural history in the city; their innovative vision and sophistication for exclusivity and bespoke products which coincides with the values of our brand.”
To mark this special occasion, the Superocean Heritage Ocean Conservancy Limited Edition will be exclusively available in the K11 MUSEA store.
The new 620 sq-ft industrial loft-styled boutique is located in K11 MUSEA, the Silicon Valley of Culture at the Tsim Sha Tsui harbourfront.
Locating in this multi-purpose Cultural-Retail landmark will definitely mark a significant milestone to the development of Breitling as it provides a whole new experience for customers who not just merely enjoying purchasing product but enjoying the recreational experience as well.
The Breitling boutique’s retro interior design fits perfectly in the hub of the creative and artistic designs.
The design of the boutique is inspired by a mid-twentieth-century industrial building as a nod to a time when the brand’s timepieces and intelligent measuring tools earned Breitling a formidable reputation. modern-retro elements such as a neon Breitling logo from the 1940s and 1950s, yellow mesh wall with the stylized “B” vintage logo combined with bespoke furniture that highlights the brand’s universe of land, sea and air.
It offers its customers an inviting and inclusive ambience that allows visitors to explore the brand’s watches in a relaxed, unhurried atmosphere. At the entrance, customers are welcomed by a creative and trendy entrance bar, which offers an attractive display of watches.
The new boutique brings together all of Breitling’s collections, including the latest novelties and some exclusive limited editions including the impressive Superocean Heritage collection, the urban elegant Premier collection, and the iconic Navitimer collection from the Breitling brand universes Sea, Land and Air. In addition, the boutique also features a VIP area for a more personal and discrete customer service.