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Amazon pop-up bar to launch in Japan

Amazon Quickly eating the retail sales CNBC - Retail in Asia

Amazon is opening a pop-up in Japan on 20 October 2017 bar for 10 days only.

Amazon Bar, according to the company’s website, will be located in Tokyo’s upscale Ginza area and serve a variety of drinks, including beer, wine, and whiskey.

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But it comes with one caveat: there is no menu.

The bar will instead deploy a recommendation system with Amazon sommeliers offering suggestions for different types of drinks.

It will also serve special drinks that are only available at Amazon Bar, the website says.

Amazon did not say why it is opening the bar and for such a short period. The company has been introducing physical book stores and pop-up stores of late, while also expanding into the grocery space with the Whole Foods acquisition.

At the same time, Amazon has been moving into the alcohol business.

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In August 2017, the company quietly expanded its one-hour wine delivery service in select U.S. cities.

In 2016, Amazon Japan launched a wine recommendation service by phone that featured its own in-house sommeliers.

No representative from Amazon was available to provide more information.

(Source: CNBC )