The world’s leading cigar brand Davidoff is expanding in Hong Kong with a new Flagship Store at The Peninsula.
The new 1,070 sq.ft Flagship Store at Mezzanine Floor ML10 of the historical building in Kowloon is 76% bigger than the original 607 sq.ft store at Ground Floor L9.
“We are delighted to expand our first Davidoff location in Asia and introduce our new retail and lounge concept for the first time in Hong Kong. The challenge in designing this cigar boutique was to preserve the company’s history but to continue our mission to delight and surprise our customers worldwide by delivering unique brands and unrivalled retail experiences,” explained Laurent de Rougemont, Managing Director of Davidoff Asia.
Complete with a larger cigar lounge which can accommodate around 20 guests. The walk-in humidor, dedicated spirits corner and accessories zone for wide range of exquisite cigar humidors, cases, cutters, ashtrays, lighters and pipes. To celebrate the expansion, a commemorative cigar is being launched with a second ring label marked ‘PENINSULA 2020.’
Designed in accordance with the globally-standardized “Davidoff of Geneva – since 1911” retail concept, the new store resembles a cigar box – stylishly elegant, contemporary, and warm, with interior design combining lush woods with natural materials in earthy tones that are reminiscent of the colour of the cigars.
Since opening 46 years ago, Davidoff Peninsula is the first Davidoff cigar store in Asia, then we expanded our business across other Asian cities from Beijing to Tokyo, Seoul, Singapore, Kuala Lumpur and Taiwan.
Simon Yeung, Area Shop Manager of Davidoff said: “This enlarged new flagship store continues the Davidoff legacy of an inspiring place where aficionados can find exceptionally crafted cigars and limited editions from different regions, including the wide range of rare and vintage spirits.”
With 20 years of experience in cigars, Simon and his staff warmly welcome every guest “to enjoy Davidoff cigars and share wonderful moments of life together.”
The commemorative second ring ‘PENINSULA 2020’ cigar celebrating the new opening is a special edition of just 300 sticks of Davidoff Aniversario No.3 – One of the most popular Toro format cigars. Whenever the occasion calls for a strong blend, full-bodied cigar, this elegant and harmonious blend takes on a richer, slightly spicier character with flavours of cedar, leather, nuts, black pepper and spices.
The Peninsula is the most prestigious and home to all the international luxury brands. In Hong Kong, Davidoff also has stores at The Landmark, Central and Acanta stores in Harbour City, Tsim Sha Tsui and The Park Lane Hotel, Causeway Bay.
In Asia, Oettinger Davidoff AG has a Joint Venture partnership with Bluebell.