Daniel Wellington continues its rollout in Malaysia in partnership with Bluebell Group, opening two new stores in Malaysia in less than one month.
In only 5 years, Daniel Wellington has become the one-stop destination appealing to South East Asian watch lovers from different generations seeking for timeless and minimalistic design enriched with interchangeable straps. Those features combined with a strong marketing strategies have forged the image of the lifestyle brand as a cool affordable accessory suitable for any occasion and easy to match with different outfits.
After opening its first store at Pavilion Mall in 2016 and the second store at the Mid Valley Megamall earlier in 2017 in Kuala Lumpur, DW closes 2017 with a total of 4 stores with the two new openings in Sunway Pyramid and IOI City Mall.
The IOI City Mall is the first brand stand-alone store in Malaysia and presents a classic design consistent with the elegant motives of the brand, which makes it a natural extension of the watches to give the customers and immersive experience of DW world.
The young Swedish watch brand built its popularity on social media, pioneering platforms such as Instagram, Snapchat, and WeChat, and relying on its community of fans, influencers, kol, and bloggers worldwide, and in few years it has grown rapidly and expanded worldwide, and especially in Asia Pacific.
With a global turnover of approximately over 300m USD, and with a mix of direct operated market and partnership with strong distributors, and a selective wholesale network, the brand is now present in key markets such as: Japan, China, HK, Malaysia, Singapore, Indonesia, India, Taiwan, and Korea.