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China-owned Paris brand Sandro debuts Mr Porter capsule collection

Mr Porter launches Sandro Homme

Celebrating its tenth birthday, Sandro Homme has collaborated with Mr Porter for a men’s capsule collection.

In partnership with the UK e-commerce platform, the Paris brand, launched in 2008 by Ilan Chétrite (son of Sandro founder Evelyne Chétrite), proposes a minimalist, French style collection made up of 16 pieces.

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Starting from 95 euros, key items include a pair of mule-style moccasins, a terracotta-tone bomber jacket and camel chinos.

In creating a ‘nonchalant Parisian’ offering for men, Chétrite took inspiration from a continental summer: “Somewhere in Europe, along a rocky coastal landscape, I pictured the ambiance of a late afternoon after a day at the beach.”

The line serves as a special release for Sandro, which is already distributed in more than 210 points-of-sale across the globe.

For Mr Porter, the menswear component of luxury platform Net-A-Porter, the line is one of several recent brand collaborations to hit its online site. Most recent tie-ups include knitwear brand The Elder Statesman and luxury powerhouse Prada.

Founded in 1984, Sandro is part of the French fashion group SMCP Group, which includes mid-luxe labels Sandro, Maje and Claude Pierlot.

In April 2016, Shandong Ruyi bought a controlling stake in SMCP for 1.3 billion euros in one of the largest overseas acquisition deals in China’s fashion industry.

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After the acquisition, SMCP stepped up its global expansion plans, especially in China’s e-commerce sector.

For the most recent quarter, SMCP posted a 12 percent rise in first quarter revenue to €252 million euros (£219.94 million). At the time of reporting in April, the group said it was boosted by demand from Chinese consumers.