Retail in Asia

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CHARLES & KEITH to land in HK


CHARLES & KEITH is the go-to label for accessible designs that are always on the cutting edge of fashion.

This October, CHARLES & KEITH is expanding its retail reach by opening two new stores in Hong Kong, an iconic shoppers’ paradise. These stores would be the first to open in the city. The brand’s collections of trend-focused shoes, bags and accessories would be presented and available for purchase at these new stores.

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The new stores are located at Parker House, Central and New Town Plaza, Sha Tin respectively. Parker House occupies a coveted spot in the prime CBD district and houses a selection of premium retail brands, while New Town Plaza is a trendy flagship shopping centre that offers an exceptional array of shopping, dining and lifestyle facilities. Both of these properties are conveniently situated within walking distance of a MTR station.

The aesthetics of the new CHARLES & KEITH stores is inspired by the brand’s refined design philosophy. They have been thoughtfully designed to be in line with the CHARLES & KEITH brand identity, as well as to enhance the overall shopping experience.

Featuring limestone fixtures that create a striking contrast with the dark grey powder furnishing, the store’s modern interior design reflects a sophisticated simplicity that perfectly complements the brand’s stylish and covetable collections.

To provide customers with a curated experience, each section of the store communicates the different stories of the season. From footwear and bags to lifestyle accessories, customers are encouraged to explore the diverse product selection. They would also be able to discover the latest trends and enjoy impeccable service at the stores.

CHARLES & KEITH is guided by the vision of creating a line of innovative lifestyle accessories with a clear design aesthetic for the chic women. Prompted by the pursuit to be directional and innovative in the global market, the brand works closely with appointed business partners to develop at a sharp pace.

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The panache of the brand being experimental yet integrable to any wardrobe soon saw the accessories line comprising of bags, belts, shades, key chains, tech accessories and costume jewellery run through the collection.

Today, CHARLES & KEITH is the go-to label for hard to emulate yet accessible designs, available in strategically located stores at prime shopping districts around the world.