Eight stores will officially open in June 2018 at HKIA, the first under the Duty Zero By CDF name, with ambitions to expand the retail brand to other international airports.
Duty Zero By CDF will offer a wide product mix, including the world’s largest Chinese liquor and tobacco corner and the world’s first corner dedicated to Asian liquors, which the CDF-Lagardère Company bills as “the most comprehensive selection in single malt whiskies among Asia Pacific airports”.
Moët Hennessy partnership
When work is complete, the stores, which will span a total of 3,400sqm, will also play host to a Hennessy boutique, the first-ever Hong Kong “gourmet section” and multiple customer interactive zones.
A notable activation from a partnership with Moët Hennessy will see Duty Zero be the first duty-free store to launch a new release from Veuve Clicquot, the Colorama Limited Edition collection.
The collection will be available in stores located in HKIA’s Arrival Hall, West Hall and East Hall North, and purchasers will be entered into a draw for a chance to win a luxury trip to Paris.
“Elevated” the in-store experience
Moët Hennessy Travel Retail Asia Pacific Vanessa Widmann said: “We are very excited to collaborate with CDF-Lagardère to introduce this creative and colourful limited edition collection in an airport avant-première.
“At Moët Hennessy, we firmly believe that this avant-premiere has elevated the in-store experience for Champagnes with strong consumer engagement and impactful design, a tribute to the Veuve Clicquot heritage and DNA.”
Duty Zero By CDF general manager Eddie Tsai added: “We are really honoured and thrilled to partner with Moët Hennessy and be the first airport in the world to launch this limited-edition champagne. As our new stores are finishing renovation by mid-2018, we will continue to bring more exciting products to travellers in HKIA.”