Retail in Asia

In Shops

Butter to open pop-up store at Landmark, Hong Kong

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For the first time, American cake shop, Butter, will have a brick and mortar diner-inspired space at Landmark, Hong Kong.

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Helmed by Chef Karys Logue, until now Butter has only lived online. A virtual cake shop of baked-to-order nostalgic delights. But from December through May 2021, nine of Butter’s most popular cakes and pies will be available by the slice at Landmark and just in time for the festive season.

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Source: Butter

Butter’s retro Americana offerings have always stemmed from founder Christopher Mark’s nostalgia for diners. As an 80’s kid, the diners he grew up in were already a little faded and past their heyday, but the waitresses still called you darlin’ and the desserts were comforting, delicious and unfussy. Nobody took pictures of their food so flavour was really what mattered and this is the ethos with which Chef Karys approaches everything at Butter. Classic American baking techniques, executed with a lot of love.

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To launch, the pop-up will offer four pies (Apple, Cherry, Banana Cream and Tennessee Whiskey Caramel Pecan), four cakes (Triple Chocolate, Carrot, New York Cheesecake, and Pineapple Upside-down), plus a Root Beer Float and Strawberry Limeade at Landmark, Hong Kong.