Brunello Cucinelli, Italian luxury brand, has opened a new store in Hong Kong, at Harbourcity in Tsim Sha Tsui. The store opens in the middle of the third wave of COVID-19 outbreak in the city.
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Harbourcity has always been the main shopping mall destination for Mainland Chinese tourists visiting the city, being the retail destination for tourists visiting the city with cruise ships and stopping directly at Ocean Terminal, and tourists on a one-day trip via train.
The shopping mall also contributes to make Canton Road the priciest street in the world for retail rents, being together with Landmark home to the main luxury brands.
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Brunello Cucinelli has 5 stores in Hong Kong, and a strong presence in Asia.
The brand is known worldwide for the high quality of its products, primarily cashmere, and coloured women’s and men’s knitwear; but also for his enlightened founder and his philosophy of the humanistic capitalism.