Swiss luxury watchmaker Breitling celebrates the reopening of its Boutique at The Venetian® Macao.
The newly refurbished store has been granted with a whole new style, the interior design is both modern and chic, which provides a whole new shopping experience to the customers.
Breitling CEO Georges Kern points out that they are opening doors to a new generation of watch lovers with their redesigned boutiques.
He said: “Renewing our boutique in Macao underscores the importance of the markets in Asia for our brand. We are delighted that our friends in Hong Kong and Macao regions will get to know our products and our heritage in this urban Breitling environment.”
Spanning 1,110 square feet, the boutique is located in The Venetian Macao’s Shoppes at Venetian, the largest duty-free luxury retail experience in Macao.
The boutique marks a significant milestone to the development of Breitling as it is the first redesigned Breitling boutique in Hong Kong and Macao that features the brand’s urban industrial loft concept.
Besides the remarkable location, the Breitling boutique’s interior design blends impeccably with The Venetian Macao’s striking interiors. Not only can the guests enjoy the shopping experience, but also a feast for their eyes when they walk in.
The boutique’s interior is inspired by the characteristics of mid-twentieth-century industrial buildings and features many modern-retro elements: the huge wall constructed from 10,000 exclusive Japanese bricks is adorned with a neon Breitling logo from the 1940s and 1950s, while another yellow mesh wall is decorated with the stylized “B” vintage logo.
Bicycles ornament hanging on the wall. Chic and rugged metal spotlights brighten up the inside with the floor which is made of waxed concrete combined with American walnut.
The boutique’s bespoke furniture, its striking decor and a combination of vintage and modern elements recalls the period when Breitling created some of the most admired tool watches ever made. It offers its customers a casual but stylish modern-retro ambience that allows visitors to explore the brand’s watches in a relaxed, unhurried atmosphere.
At the entrance, customers are welcomed by a creative and trendy entrance bar, which offers an attractive display of watches. Visitors can also play a game or two on the professional pool table.
The new boutique displays hundreds of exquisite timepieces representing Breitling’s entire product range, along with the latest novelties and some exclusive limited editions.
The boutique is zoned into Breitling’s three brand universes – Air, Sea, and Land – offering the respective backdrop for Breitling’s iconic watch families such as the Superocean Heritage in Sea, the urban elegant Premier collection and the iconic Navitimer collection.
In addition, the boutique also features an VIP area for a more personal and discrete customer service. To celebrate the reopening of the boutique, the Premier Bentley Centenary Limited Edition will be available exclusively at this boutique for a limited time only, a rare opportunity for all Breitling fans out there!