Italian luxury brand Bottega Veneta has opened a brand new store in Tokyo, serving as the company’s biggest boutique in Asia to date.
Located in the Japanese capital’s Ginza suburb, the mega store covers 800 square metres over six floors. The interiors concept was designed in-house and reflects Tokyo’s futuristic force and modern surrounds.
The sheer size of the space makes room for an extensive product range that includes men’s and women’s ready-to-wear, as well as leather goods, bags, eyewear, fragrance, shoes, jewellery and home wares.
Bottega Veneta’s men’s leather goods and shoes will be located on the shop’s lower level, with the ground floor sectioned for women’s leather goods and eyewear.
The first floor feature women’s bags and a dedicated personalisation service, alongside the women’s shoe salon, which can also be found above on the second floor, where women’s ready-to-wear is displayed too.
The third floor hosts menswear and high-end items, while the top floor is reserved for private appointments.
“We genuinely value our loyal clients in Japan which continues to be one of our most important markets in the world,” Bottega Veneta CEO Claus-Dietrich Lahrs told local media.
“With a comprehensive selection in a unique and beautifully designed environment, the Ginza flagship is an investment in elevating and enhancing the shopping experience of our Japanese clients, and customers throughout Asia.”
From the outside, the new Bottega Veneta Ginza is girded in 900 charcoal metal panels laid out like lattice; much like the fashion brand’s famous Intrreciato leather pattern that weaves its way across footwear, leather goods and more.
The wall colours inside are pale and light, riffing on the sixties art scene – Light and Space – the source of inspiration for the Japanese store.
The flooring is made of natural oak and displays a linear pattern inspired by Tamo — a rare species of ash tree found in Japan that known for nuanced texture. Other material components include teppei-seki, Japanese slate that was used historically during the Edo period, and display tables made with oak.
Finally, Japan truly collides with Italy, thanks to the use of Italian marble such as Persian Red travertine and Bottega Veneta’s very own branded furniture collection, which customers can also purchase in-store.
Bottega Veneta operates close to 60 stores in Japan.