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Bose debuts a new pop-up store in Changi Airport


Bose has partnered Changi Airport for an exclusive Asia- Pacific preview of its cutting-edge Bose Frames.

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Travellers flying through Changi Airport will be the first to experience and own Bose’s first audio sunglasses equipped with Bose AR capability and try out its latest noise-cancellation headphones, at the Changi 1st Bose concept pop-up store at Terminal 3 Transit Departure Hall.

The Bose Frames will launch in Asia Pacific from 13 June 2019.

The Changi 1st Bose concept pop-up store features two immersive zones that let travellers experience Bose products in innovative ways. In one of the zones, travellers get to don Bose Frames – the first audio sunglasses from Bose – and go on virtual adventures across different scenes while a complementary soundtrack plays from the device.

In another zone, travellers get to experience the power of Bose’s latest noise-cancelling technology used in their latest headphones in sound domes that enable users to journey through various scenes.

The pop-up store also has a photobooth where travellers can snap and upload pictures of themselves with the Bose Frames and share their memories for a chance to win a pair of Bose Frames.

Ms Teo Chew Hoon, Group Senior Vice President of Airside Concessions, Changi Airport Group said, “This technologically savvy pop-up store is an exciting collaboration between Bose and Changi Airport Group. The virtual reality concept will serve as a one-of-a-kind attraction, while the exclusive launch of the audio sunglasses will give Changi’s passengers the opportunity to experience a break-through innovation ahead of the rest of Asia Pacific.”

Retailing at S$299.00 with GST / S$279.44 without GST (in Travel retail), Bose Frames, the first audio sunglasses from Bose, are a revolutionary personal audio experience. It is available in two classic designs to choose from, each enriched with premium accents and materials.

The frames are the first commercial product to be embedded with the Bose AR technology, a first-of-its-kind audio augmented reality platform that combines the power of next-gen Bose audio products with innovative mobile applications, creating fundamentally new ways to travel, exercise, learn, play, and more. These miniaturised Bose electronics produce rich immersive sound for wearers, while those around hear virtually nothing. Play music and take calls while blocking up to 99% UVA/UVB rays when outdoors.

Mr. Christian Rojas, Market Development Leader, Focus Market Development, Bose commented, “As an international hub for travellers, Changi Airport, and by extension Singapore, is the perfect location for the Asia Pacific launch of our latest product, the Bose Frames. Through engaging travel retail concepts like this, we are confident that the authentic Bose experience will be showcased and look forward to bringing high-quality sound to transit travellers at Changi Airport.”

K L Lim, CEO and Founder, Sprint-Cass shared, “Sprint-Cass has been a long time partner of Bose, carrying its products across all 10 stores at Changi Airport. We are proud to carry revolutionary products like the Bose Frames, that champion tech-living experiences, and are confident that our customers will enjoy Bose’s first audio sunglasses.

The Changi 1st Bose concept pop-up store will be at Changi Airport Terminal 3 Transit Departure Hall (beside Shilla) from 5 June 2019 to 30 June 2019. Operating hours are from 10am to 10pm.

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research to develop new technologies with real customer benefits.

Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music. Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary experiences can be found around the world — everywhere Bose does business.

Changi Airport Group (Singapore) Pte Ltd (CAG) was formed on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed on 1 July 2009. As the company managing Changi Airport, CAG undertakes key functions focusing on airport operations and management, air hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport (IATA: XSP, ICAO: WSSL) and through its subsidiary Changi Airports International, invests in and manages foreign airports.

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The world’s seventh busiest airport for international traffic, Changi Airport managed a record 65.6 million passenger movements in 2018. Including the new Jewel Changi Airport, Changi has more than 550 retail and service stores, as well as about 250 F&B outlets. With over 100 airlines connecting Singapore to 400 cities worldwide, Changi Airport handles about 7,400 flights every week, or about one every 80 seconds.