Retail in Asia

In Shops

Bluebell Chooses Rackspace to Expand its E-Commerce business across Asia

Rackspace Hosting, the open cloud company, announced at Cartes Asia that The Bluebell Group, Asia’s leading distributor and marketer of imported exclusive luxury products, is relying on Rackspace’s dedicated hosting to support its e-commerce operations, with access to its round-the-clock Fanatical Support.

Bluebell started using Rackspace’s dedicated hosting services in Hong Kong when it decided to build online shops for its retail partners to help further promote their luxury goods and address the demand to purchase luxury goods online. Partnering with Rackspace, the company successfully deployed the Magento eCommerce platform and enjoys high availability, infrastructure uptime guarantees and service reliability for its websites. Additionally, hosting its servers in Rackspace’s data center in Hong Kong is advantageous for Bluebell given the proximity to the company’s key markets, including Japan, China and Hong Kong.

“Traditionally our customers used to visit the store in person to enjoy the ambiance and try out and purchase luxury goods. However, we began to see the online shopping trend take off and become more popular across Asian countries. This prompted the need for our partners to establish their shops online, offer a new service to our customers and a new channel of distribution for our brands. As their distributor and business partner, it is important that Bluebell provides them with a stable e-commerce platform to support their online business in these markets,” said Marc Ardisson, Group Digital Director of Bluebell.

To date, Bluebell has deployed the Magento eCommerce platform for seven of its brands including Carven in Asia and in Europe.

“Rackspace’s renowned service quality, its global footprint and its experience and expertise in managing and supporting the Magento platform match perfectly with our need for a trusted technology partner who can accompany us in our expansion into the e-commerce territory,” adds Ardisson. “Following the deployment, Rackspace continues to provide technical expertise and immediate support whenever we have an issue. Its Fanatical Support is really exemplary for the service industry.”

“When shopping for luxury products on a website, customers expect a premium online experience just as they would when visiting a physical store. This makes speed and availability especially important for a luxury e-commerce website such as Bluebell’s. Any downtime would impact the customer experience, and in turn their perception of and engagement with the brand,” said Alan Perkins, Director of Technology and Product, Rackspace Asia Pacific.

For more information visit www.rackspace.com.hk.

Bluebell is the owner of RetailinAsia.