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Berluti opens pop-up store in Hong Kong

Berluti first Pop-up store in Hong Kong Gateway (1)

The exploration of modern gentlemen’s style of choice through exceptional craftsmanship and artistic excellence continues in Berluti’s first Hong Kong pop-up store at Harbour City in Tsim Sha Tsui.

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The store will lead gentlemen on a bold venture into the fashion world where a selection of emblematic shoes, limited editions, and the Spring 2020 ready-to-wear and accessories collection is showcased to celebrate the brands’ design codes that navigate between tradition and innovation.

A perfect balance between classic and modernity, the store concept stands out with minimalistic sophistication that defines the attitude of today’s gentlemen. As with the intertwining metal meshes that produce stunning visual impact, this retail space is an elevated reinterpretation of everyday life.

The cultural heritage of the maison comes to life in this brand-new design concept, where the bright and airy touch of metal elements, the majestic wood flooring, and the Patina Bar converge to whip up a distinct, vibrant atmosphere for a pleasant shopping experience.

The iconic Patina Bar and the Patina Wall of pigments and dyes greet customers at the entrance. Every weekend, the time-honoured Patina colouring process is brought to the fore by Berluti Master Colourist, demonstrating the art and beauty on patinated Venezia leather.

Source: Berluti

The colourful Patina accessories are flanked by leather goods on both sides of the store. At the heart of the store houses the Spring 2020 ready-to-wear collection conceived by Artistic Director Kris Van Assche for the maison.

The seasonal footwear offering come under the spotlight in the adjacent zone. The new Stellar sneakers with a minimalist design combining a sleek silhouette, matte leather and a unique outsole; the classy and stylish Playground sneakers, on the other hand, come with a comfortable fit and a tailored sole for better foot protection.

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To celebrate the grand opening of Berluti’s first pop-up store in Greater China, exclusive edition T-shirts in marble print pattern and red logo T-shirts are available. Simple but refined, these pieces are wardrobe staples of every modern gentleman.

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