Retail in Asia

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Ba&sh signs deal with ImagineX for 30 stores in Asia


Ever since the investment fund L Capital and the Arnault group acquired a 50% stake in Paris fashion label Ba&sh in 2015, the brand has rapidly expanded abroad. Openings in Europe, the Middle East and the USA have gone full steam ahead, and within a year the number of mono-brand stores is expected to grow from 91 to 130. Now Asia too will be picking up speed, since Ba&sh has found the partner it was looking for on this continent.

The fashion label has struck a deal with ImagineX, a distributor specialised in luxury retail. Ba&sh’s new partner claims a leadership position in its segment within Greater China, and is planning thirty openings in China, Hong Kong, Singapore, Macau and Taiwan.

SEE ALSO: Isabel Marant teams up with Imaginex in Greater China

“This partnership marks a significant additional stage in our strategic development, after our recent openings in the Middle East and the USA,” stated Dan Arrouas and Pierre-Arnaud Grenade, Ba&sh’s joint general managers.

Initially, the brand founded in 2003 by Barbara Boccara and Sharon Krief will focus on strengthening its position in Hong Kong. A first store had already opened there in 2014, and ImagineX is planning to inaugurate a second one in early 2017. The label’s Asian partner is yet to detail the rest of its new openings’ plan.

ImagineX operates nearly 370 stores in Greater China for labels such as Isabel Marant, Paul Smith, Marc Jacobs, Ferragamo and Tory Burch.