Nordic lifestyle brand ARKET will open a digital flagship store on Alibaba Group’s B2C e-commerce platform Tmall in August 2020.
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The new online store represents the brand’s first expansion outside of Europe and will introduce ARKET’s collections of modern Nordic design to the Chinese audience.
Based in Stockholm, Sweden, ARKET is a modern-day market and lifestyle destination offering essential products for men, women, children and the home.
“We already have a strong following in China and look forward to developing an even closer relationship to the creative communities there. Partnering with Tmall is a fantastic opportunity for us to meet new customers, and we’re excited to build a store experience that brings together all the different aspects of our brand in a new way,” said Pernilla Wohlfahrt, ARKET Managing Director.
ARKET’s collections are composed of seasonal ready-to-wear and accessories, timeless basics, scents, beauty, travel products, as well as a range of homeware items that capture the brand’s functional yet playful aesthetic. The new flagship store on Tmall will offer a special selection of products from all concepts, representing a unique expression of the modern-day market.
“Tmall is proud to welcome ARKET and to be able to present the brand to a new world of customers. ARKET has established itself as a destination for more sustainable fashion and gained recognition throughout Europe for its typically Nordic designs,” said Mike Hu, Alibaba Group Vice President, Tmall Bussiness Group-TM Fashion&FMCG.
With 824 million monthly active users in Alibaba’s China retail marketplaces, Tmall is the main online marketplace in China for brands and retailers. Launched in 2008, the platform provides a premium shopping experience for Chinese consumers in search of top-quality branded merchandise.
ARKET was launched in August 2017 and currently has 20 stores across major European cities including Copenhagen, Amsterdam, London and Berlin, as well as a global online store. Its brickand-mortar locations also include a seasonal vegetarian café and pastry shop that works to promote New Nordic everyday food.