Lazada Group, Southeast Asia’s top eCommerce platform, has partnered with Korean beauty company Amorepacific to launch its first-ever New Retail concept store at Funan in Singapore.
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The new AMORE Store x Lazada blends online-to-offline (O2O) shopping elements, delivering a seamless customer experience from browsing and sampling products to purchasing and fulfillment, guaranteed to make every interaction a delightful one.
“Lazada is constantly redefining the retail experience by matching customer shopping behaviours with brands and sellers through innovation. We are proud to be the platform of choice for top retail brands, and are pleased to partner Amorepacific on this first-of-its-kind project to jointly develop our New Retail capabilities together,” said James Chang, Chief Executive Officer, Lazada Singapore.
Amorepacific is dedicated to create unique brands to suit the varying needs of consumers with different lifestyles. With a stable of over 20 brands in Korea, the new O2O concept is the ideal platform to introduce brands that have yet to launch in Singapore, so local consumers can experience and purchase the products with ease and convenience.
“The O2O store is an exciting step forward for Amorepacific as we explore this first-of-its-kind retail concept for a beauty company in Singapore, reflecting our values to constantly innovate and be open to new ideas. Working with our key eCommerce platform partner Lazada, where our incumbent brands have been achieving highly positive results, this collaboration further deepens our partnership and takes it to new heights,” said Lysan Chew, Country General Manager, Amorepacific Singapore.
AMORE Store x Lazada will feature 11 brands from Amorepacific’s portfolio, including popular names such as Sulwhasoo, Laneige, Etude House, Innisfree, and Ryo, as well as six new cross-border brands – ESPOIR, IOPE, Hanyul, Easy Peasy, Bro&tips, and Rarekind, which will be making their Singapore debut at the store, direct from Korea.
The selection has been curated based on their popularity in Korea and the trends and preferences of Singapore consumers. This is also the first time Amorepacific is housing 11 of its brands under one roof in Singapore.
With the online LazMall flagship store mirroring the product range of the offline store at Funan, shoppers can browse the full AMORE Store x Lazada assortment on the Lazada app, or choose to visit the offline store to experience the products for themselves and seek advice from trained beauty consultants.
In the offline store, customers have the option of scanning the product QR code via the Lazada app, which will bring them to the corresponding product page on LazMall for immediate purchase. All payment transactions are via the Lazada app, which means purchases can either be completed in-store or in the comfort of one’s home. Customers can choose to bring home their purchases on the spot, arrange for in-store pickup, or have the purchases delivered to a chosen address at their convenience.
AMORE Store x Lazada is a new retail concept store, which means novel O2O experiences and technologies will be constantly introduced to enhance the shopping experience. These include plans to bring in professional Korean make-up artists to conduct exclusive beauty workshops based on the latest K-Beauty trends, and new technologies that will allow customers to analyse their skin types and better understand skincare products to suit their needs.
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“As omnichannel retailing gains popularity among shoppers, CapitaLand is collaborating with online retailers to launch creative concept stores in our malls to enhance their brand presence and generate sales to new consumers. As a social retail space for discovery, learning and shopping underpinned by digitalisation, Funan is the perfect launchpad for Lazada’s first experiential concept store in partnership with Amorepacific,” said Chris Chong, Managing Director, Retail, CapitaLand Singapore.