AMI PARIS, a fashion brand inspired by the city of Paris, opened a flagship store on JD.com on 23rd September.
In addition to its classic collection, the brand will introduce its new fall/winter collection through the flagship store. JD will take advantage of its big data to select products based on an analysis of JD’s consumer preferences, helping drive business to the new store. AMI PARIS also agreed to make full use of JD’s premium white glove delivery service, JD Luxury Express, to bring consumers an unparalleled, distinguished delivery experience. With JD Luxury Express, couriers wear formal attire, including white gloves, and drive electric cars to deliver products. Additionally, the brand will join hands with JD Digits to provide consumers with store credit that can be paid in 6 interest-free instalments.
“The introduction of AMI PARIS will bring the latest trends from Paris to JD’s consumers, and enrich our high-end brands pool,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle.
“Our effective fulfillment capabilities and premium services will also facilitate the brand to better reach Chinese consumers,” continued Kevin.
AMI PARIS is the fashion brand founded in 2011 by the Parisian designer Alexandre Mattiussi. AMI means ‘friend’ in French. This word perfectly describes the brand’s friendly approach to fashion, which aims to capture that particular type of Parisian nonchalance: young, cool and carefree.