French fashion brand American Vintage, in partnership with Rue Madame Fashion Group (RMFG), opens its second standalone store in Fashion Walk, Hong Kong’s shopping hub located in the heart of Causeway Bay.
The new store houses both woman’s and men’s lines.
Following the same model of its headquarter in France, the store is bright and welcoming and will present the Spring Summer 2018 with a spotlight on a revamped summer camp style, this collection is designed for everyone with a nostalgic take on summer camp experiences and community life.
This season, the American Vintage woman celebrates the return of the sun with a relaxed wardrobe inspired by summer camp clothing. To embrace sunny sensations, her casual wardrobe is mainly composed of natural fibres, notably linen and cotton.
A capsule dedicated to denim also completes the collection with shorts, pants, jackets, dresses and overalls. She loves this canvas and adores the freedom it gives her. In fact, she feels so free that her edgy-hippie side naturally comes out, along with numerous floral, tropical and 70s prints. To spruce up her look, she even layers them over thin stripes.
To express her femininity, she wears a kimono as a dress, a pair of overalls with one strap off the shoulder and a slightly slanted neckline to better reveal a bare shoulder. The American Vintage collection is as soft and light as a summer mood.
Stay tuned, an interview with RMFG is coming soon!