UK luxury menswear label Alfred Dunhill has opened its very first concept store in Singapore, in a bid to project the gentlemanly lifestyle onto its local clientele.
The concept store brings to life the British brand’s heritage of motoring, saddlery and gentlemanly inventions and adventures, according to president Francois Carrere, in a statement.
“Inspired by the Alfred Dunhill home Bourdon House, the store’s decor features rich textures, contemporary and vintage furnishings, and traditional English architectural accents,” he said.
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The newest concept store is open in Paragon Square. Alfred Dunhill trialled a ‘garage’ pop-up store in Paragon Singapore one year ago, and has since returned with this latest physical store. The British brand now has four retail stores in Singapore after first entering Singapore in 1971.
Founded by tobacconist and saddler Alfred Dunhill in 1907, the London-based label still owns and operates a leather workshop.
Under the creative direction of John Ray since 2013, Alfred Dunhill today showcases its ready-to-wear collections at London Fashion Week each season. It also offers custom and bespoke menswear, leather goods, and accessories.
The company is now owned by Switzerland-based Richemont. Under the helm of CEO Fabrizio Cardinali, the luxury conglomerate also operates the International Watch Company, Cartier, Chloé and Montblanc among others.