International fashion lingerie and apparel brand 6IXTY8IGHT announced the brand’s e- commerce launch in Japan in June 2020.
SEE ALSO : 6IXTY8IGHT expands on e-commerce
The brand’s expansion strategy has been highly focused on e-commerce since Q4 of 2019, which also become the top business priority as a result of multiple markets lockdown due to COVID-19 epidemic since the beginning of 2020.
6IXTY8IGHT sees the opportunity in Japanese consumer’s demand for young and trendy fashion lingerie and apparel at pocket-friendly prices, the brand has decided to debut in Japan via launching its own online store as the first step of establishing brand awareness and gaining better insights in Japanese customer’s preferences before opening a physical store.
6IXTY8IGHT.com will carry a full range of lingerie, underwear, nightwear, homewear, loungewear, casualwear, and accessories. The brand seeks to provide an integrated shopping experience for customers that bridges 6IXTY8IGHT’s online and physical stores seamlessly.
In the first phase of this new market expansion, customers can shop the collections online; the plan will be followed by the brand’s first Japan physical store opening at Makuhari AEON Mall, Chiba in Q4 of 2020.