Asia-based fashion lingerie and apparel brand 6IXTY8IGHT announced the opening of its first franchise store in Henan, China at the beginning of January 2021.
With 200+ self-operated stores in Mainland China and other 100+ stores across Asia, 6IXTY8IGHT continues to explore new business models as part of its expansion strategies to reach more customers in Asia, with a focus on targeting the tier 3 and 4 cities in China.
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The 153 sq. meters franchise store opening at the new shopping mall is the brand’s first brick-and-mortar presence in Henan Province. Customers can expect to shop the full range of lingerie, nightwear, loungewear, apparel and accessories from the new store.