Retail in Asia

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6IXTY8IGHT opens first brick-and-mortar store in Japan


International fashion lingerie and apparel brand 6IXTY8IGHT announced the opening of its first brick-and-mortar store in Japan.

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Launched in 2002, 6IXTY8IGHT is renowned for fun, casual fashion and lingerie for young women at pocket-friendly prices, designed specifically for the Asian female figure. Japanese customers can look forward to the full range of lingerie, nightwear, loungewear, clothing and accessories at the store.

The 1,300+ square feet store will feature 6IXTY8IGHT’s latest store design, which pays homage to the brand’s iconic pink hue, creating a fun and cheerful atmosphere for customers to shop the latest fashion and lingerie. The colour pink celebrates the spirit of the 6IXTY8IGHT Girl: playful, cheeky and cool.

“We are pursuing the provision of new value that meet the needs of our customers and the creation of customer value. We are very pleased for this strategic cooperation to open the first 6IXTY8IGHT brick-and-mortar store in Japan at AEON MALL Makuhari New City,” says Mitsuhiro Fujiki, Executive Managing Director of Leasing Division of AEON MALL.

Lander Isasi, Chief Operating Officer of 6IXTY8IGHT has also comment on this partnership, “We are delighted to opening our first store in Japan – a place known for unique and aspirational fashion trend. We are very excited to welcome our Japanese customers to experience the 6IXTY8IGHT spirit with us at AEON MALL Makuhari New City.”

SEE ALSO : 6IXTY8IGHT launches e-commerce store in Thailand and the Philippines

6IXTY8IGHT opens in Chiba, Japan at AEON MALL Makuhari New City on 18th December.