Retail in Asia


What’s in store for AliExpress 3.28 sale?

AliExpress, Alibaba Group’s crossborder B2C eCommerce marketplace, launches its “3.28 sale” from 28th March to 1st April in celebration of its 12th anniversary.

SEE ALSO: Alibaba pledges carbon neutrality by 2030

The AliExpress Anniversary Sale is one of  the platform’s biggest sales of the year after the “11.11 Global Shopping Festival”, with discounts up to 70 percent off on all categories, including gadgets, electronics, apparel, toys, sports, automobile accessories, security devices and more. 

The pre-sale period kicked off on 23rd March. Shoppers could win coupons and earn daily gifts and prizes on AliExpress mobile app games such as Money Hop and they could also add their favorite items to their shopping cart ahead of the 3.28 sale.

In celebration of AliExpress’ 12th birthday, some of the participating merchants such as XiaoMi, Pop-mart, Li-Ning have launched limited editions on the platform.

SEE ALSO: Alibaba’s 11.11 Global Shopping Festival sets a new record

The AliExpress Anniversary Sale 2022  will run from 28th March to 1st April, 23:59 Pacific Time.