Celebrity-loved Vive Cake Boutique blazes the path in cutting edge cake-making with an exclusive collaboration with My Melody, the beloved white bunny best known as Hello Kitty’s best friend from the Sanrio universe. Expect a whole lot of pink cuteness from 24 October 2019 to 31 January 2020.
“Sanrio’s brand philosophy of Small Gift, Big Smile is one that I most admire. It is our pleasure and delight to extend this philosophy of bringing smiles through our My Melody inspired collection of cakes to share with Hong Kong’s dessert lovers,” shares Ms Vivien Lau, Founder of Vive Cake Boutique.
A special My Melody Tea Party Afternoon Tea inspired by My Melody can be enjoyed for in-store diners from 31 October. Comprised of a two-tier tea-time platter, the tea set features sweet favourites such as Marshmallow Pop, Lemon Curd Macaron, Apple Tart topped with My Melody Butter Cookie, Vanilla Sponge, Strawberry and Mascarpone Mousse Cake and Scones with Clotted Cream and Jam; as well as savoury delights such as Garbanzo Bean Spread with Smoked Salmon Toast and Mentaiko Spaghetti. The tea experience is complemented with tea or coffee – embracing the My Melody design on the milk foam of the coffee.
To enhance the fun and flirty pink ambience, VIVE will transform into a My Melody inspired wonderland. Vibrant pink roses adorn the sleek glass entrance of the patisserie, where a life-size My Melody doll welcomes customers with her warm smile.
A My Melody animated art piece accentuates the wall, showcasing a pink landscape made of rainbows, colourful cakes and pastel clouds. Candy cloud stickers will frame the delectable sweet treats on display in the fridge, sure to invite and entice customers to immerse themselves in this fairytale land.
Vive Cake Boutique has proved a roaring success story since being launched with online orders in 2014 by founder and creative director Vivien Lau, who discovered her passion and talent by chance, making her first cake for a friend’s birthday.
Her signature ‘handmade with love’ cupcakes, macarons, cookies, confectioneries and tailor-made cakes for weddings and special occasions, are all made from scratch with less sugar and finest sourced from all over the world.
VIVE’s widespread acclaim includes Time Out’s listing among the “crème de la crème of Hong Kong’s bespoke dessert makers” – with a massive celebrity and socialite following including Aaron Kwok, Charlene Choi, Gillian Chung, Niki Chow, Sharon Chan, Miki Yeung, Ella Koon, Myolie Wu and more.