Hong Kong jeweller Chow Tai Fook has tapped couture designer Vera Wang for the release of a bridal jewellery collection.
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Dubbed the Vera Wang Love collection, the New York- based Vera Wang has been recruited by the international jewellery chain to design a fine jewellery line for release in mainland China this month.
Designed for the luxury contemporary bride, the collection includes 18K gold and platinum engagement rings, wedding bands and fine fashion jewellery with precious
stones and metals such as diamond, sapphire, 18K gold and platinum.
Prices start from $400.
“The sophistication, quality, technical capabilities and vast consumer reach of Chow Tai Fook will enable me to create both wedding and fashion signature pieces at the highest quality from the attainable to the most exclusive,” said Vera Wang, when talking about the collection.
The Vera Wang Love line will first bow in Chow Tai Fook’s Shanghai store on October 19, and then expand to Beijing, Chengdu, and Hong Kong, before heading to
The collection will accompany Wang’s other collections to be sold at Chow Tai Fook including her “Simply Vera Vera Wang” jewellery, as well as homewares, and ready-to-
wear wedding gowns.
Vera Wang counts three China stores in Beijing, Shanghai and Chengdu.
One of the world’s largest jewellery retailers, Chow Tai Fook has more than 2,600 points of sale across China.
It operates other brands such as Chow Tai Fook T Mark, Hearts on Fire, Monologue and SoinLove.
Chow Tai Fook Jewellery reported a 34 percent jump in its full-year profit last year.
Total net profit rose to HK$4.10 billion for the year ended March 2018, marking its highest yearly profit in three years.
Meanwhile, revenue for the 12-month period jumped 15.4 percent to HK$59.16 billion from HK$51.25 billion in the year-ago period.