The Paris fashion brand THE KOOPLES opened two new stores in Shanghai, China this summer.
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The first store is located on the third floor of Galeries Lafayette, the core business area of Shanghai Lujiazui, with an area of about 100 square meters. The second store is located in the heart of Puxi, Shanghai, the iapm shopping mall, home to a number of international high-end fashion brands. These two stores are the fourth and fifth boutique after the brand entered the Chinese mainland market.
Covering an area of 90 square meters, the boutique continues to follow the classic black and white design. In addition to the use of black and white marble wall, the new iapm shopping mall uses European-style gypsum board wall, combined with wood-colored floor to make the overall shopping atmosphere mild and gentle. The additional exquisite white gypsum frames adds to the simplicity and sophistication of the store, while also embodying the brand’s French gene.
The retro and modern design of the display windows makes the accessories even more eye-catching, and further emphasizes the brand’s determination to expand on the handbag series.
THE KOOPLES’s 2019 Women’s Fall/Winter collection is designed in the theme of freedom and strength, sensation, and independence. Each sub-themes are displayed with marvelous combination of fabrics.
The mix and match of the warm, fluffy teddy bear coat and thin, silky dress diffuse an unique taste of femininity. Jumping from one side of the color palette to the other, the combination of bright yellow and dark blue brings a more vital energy to the cold weather in autumn/winter.
THE KOOPLES 2019 Fall/Winter Men’s Wear is inspired by the legendary Parisian New York nightlife, bringing the elements of 90s Paris back to the roots of the brand, creating a vibrant, underground music and artistic scene.
Working style square pockets and street style cloth badges are decorated on classic baseball uniforms and bomber jackets. Soft silhouette shirts and rock-and-roll prints reflect the brand’s independence.
THE KOOPLES Shanghai Galeries Lafayette department store focuses mainly on presenting women’s collections, including 2019 spring and summer women’s ready-to-wear, outfits, shoes, handbags and accessories.
THE KOOPLES2019 Spring/Summer collection features a sleek silhouette and glamorous fabric for a relaxed, feminine look. The rich romantic flowers are decorated with elegant dresses and shirts, and the bold neckline design pays tribute to the charming style in the 1970s. Sparkling silk, silky prints, and eye-catching indigo satin trouser suits reflect the disco style.
The spring and summer collections also witnessed the return of bold cuts. The sleek cuts in this collection expresses women’s dominance: exaggerated shoulder designs and tightened waists highlighted women’s powerful aura.
However, the most fascinating feature is its complex and versatile design – the prairie-style long skirt and the embroidered white cotton fabric to create a sturdy shirt combination, while displaying both feminine and toughness sides of women.
The KOOPLES brand continues to accelerate the expansion of its business in China. The entry into the Shanghai iapm will bring new consumer experience and services to Shanghai consumers.