In Sectors

The De Rigo Group and TUMI partner for an eyewear collection

Tumi

The De Rigo Group, the eyewear specialist, and TUMI, the international travel and lifestyle brand, announced an exclusive license agreement for the design, production and distribution of TUMI-branded sunglasses and prescription frames for both men and women.

SEE ALSO :EXCLUSIVE INTERVIEW with TUMI : Redefining the travel experience

Inspired by global citizens around the world, the TUMI eyewear collection will embody the iconic values and DNA of the brand with designs that encompass TUMI’s dedication to innovation. The collection is set to debut at Vision Expo East in 2021, prior to its Asian launch in spring 2021 and Global launch in May 2021.

The first TUMI eyewear collection produced by De Rigo and will be distributed through the De Rigo sales network, as well as select TUMI stores and eCommerce sites globally. The agreement, which applies to both North and Central America and Asia, includes the possibility to widen distribution to other global markets by way of the De Rigo commercial network. Especially for APAC, TUMI collection will be entirely designed in Asian fitting to perfectly fit market needs.

“We are proud to be working alongside the TUMI team as we embark on this important partnership together and welcome this iconic license into our brand portfolio. As a leading name in the travel and accessories industry for 45 years, TUMI has led the
way in design excellence and technical innovation. We are pleased to be able to contribute – with our expertise – to the development of the brand in the eyewear sector,” commented Michele Aracri, Managing Director at De Rigo Vision.

SEE ALSO : Eyewear could be very diverse, but is it also inclusive?

“At TUMI, everything we do is with our customers’ ever-evolving needs and their journeys in mind. It is a very exciting step to bring the new TUMI eyewear collection to
life. We believe that introducing TUMI eyewear will synchronize beautifully with our existing assortment and offer our customers a truly authentic new addition to their travel kit,“ said Victor Sanz, TUMI Creative Director.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead