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Stuart Weitzman enters eyewear segment with Safilo deal

Luxury footwear brand Stuart Weitzman has inked a new partnership with Safilo Group for the design, manufacturing and distribution of Stuart Weitzman branded sunglasses and optical eyewear collections.

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Serving as Stuart Weitzman’s debut into the eyewear category, the new exclusive global licensing agreement with the Italian eyewear licensor will run through June 2029.

“Building on our long history and successful collaboration with Tapestry, Inc. we are very proud to start this new partnership with Stuart Weitzman, an iconic brand that is synonymous with women’s global luxury footwear. As this agreement marks the coveted footwear brand’s entry into eyewear, we are excited to introduce to the market a distinctively designed launch collection,” said Angelo Trocchia, CEO of Safilo Group.

“Furthermore, Stuart Weitzman represents an excellent brand addition to our portfolio in the women’s luxury eyewear segment.”

The first Stuart Weitzman eyewear collection, which includes both sunglasses and optical, will be presented in North America for the fall/winter 2024 season.

“Stuart Weitzman is known for creating stylish, comfortable, high-quality shoes that inspire confidence — and just like footwear, eyewear is an emotional, everyday accessory,” said Giorgio Sarné, Stuart Weitzman CEO and brand president.

“Our goal is to infuse our signature values into eyewear and create accessories that help our consumers look and feel their best.”

In its most recent trading update, Safilo Group said revenues in its Asia-Pacific market grew 17 percent EUR 28.6 million USD 30.04 million) for the first-half 2023, on the back of the reopening of China post-pandemic and strong sales in its Ports, Hugo Boss and Polaroid brands in the region.