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Singapore’s [email protected] expands and welcomes Southeast Asia’s first PUMA flagship store

Lendlease Global Commercial REIT (LREIT) announced that bonus gross floor area (GFA) will be deployed to two prime units at the ground floor of Singapore’s [email protected] to expand leasable unit space and unlock value for Unitholders.

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Kelvin Chow, Chief Executive Officer of the Manager, commented, “The additional gross floor area allows us to create a mall that connects with the surrounding environment, communities and our partners to deliver exceptional experiences for all our stakeholders. The extra space has also enabled us to bring to the market novel concepts through collaborations with more retail partners. More importantly, this will help revitalise Singapore’s main shopping belt and enhances the asset’s value.”

In the coming months, [email protected] will welcome PUMA’s first-ever Southeast Asia flagship store as part of the mall’s refreshed tenant mix. The bolstered portfolio of local and international F&B, fashion and lifestyle brands will also offer shoppers novel shopping options, enhancing the mall’s asset value and lending support to the Singapore Government’s efforts to enhance Orchard Road as a must-visit lifestyle and leisure destination.

The PUMA flagship store will boost the range of flagship sports and athleisure stores along Orchard Road, making the area the one-stop shopping destination for active wear lovers. The 7,100 square feet store, which includes 480 square feet of additional GFA, will carry the full range of PUMA offerings including PUMA Select. It will open its doors in June 2022.

Sanjay Roy, General Manager Southeast Asia, PUMA, commented, “The opening of our first flagship store in Southeast Asia is a key milestone in our expansion plans for the region. [email protected] is the ideal destination for PUMA’s Southeast Asia flagship store, given its well-curated mix of novel lifestyle and fashion offerings and prime location in the heart of Singapore’s premier shopping district. We look forward to bringing fans of the brand a fuller PUMA experience with exclusive product lines at the new store.”

Other than PUMA, the curated mix of new brands at [email protected] includes Ohayo Mama San, a sushi and Japanese fusion restaurant where additional GFA has been deployed to this first-level unit, and Super Coconut, which is setting up its first flagship store in the mall.

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Other F&B offerings include Wokker by A-Roy Thai Restaurant, Francesca’s, Playmade, Chimi’s, Bober Tea, Pepper Lunch Go!, Ice Cream Bar, Super Coconut and Ramburger, while lifestyle brands consist of Eclaire Atelier, Yield, Pearly Lustre, Kskin, La Carriere, Oakley and Yan’s.