Shiseido opened its first “Beauty Innovation Hub” outside Japan, housed within WeWork, Shanghai’s flagship co-working space on Weihai Road.
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The Beauty Innovation Hub is a community space where consumers, entrepreneurs, researchers and industry partners to connect, discover, collaborate and create truly consumer-centric beauty offerings. The choice of Shanghai speaks not only to the Shiseido’s commitment to providing unrivalled value for Chinese consumers, but also the knowledge that Chinese beauty tastes and business models are shaping 21st Century global trends. Shiseido China’s Business Innovation Team – assembled in 2019 to fuel global growth and innovation for the group – will also move into the Beauty Innovation Hub, to facilitate close collaboration with the globally-successful start-up ecosystem housed there.
Speaking at the opening, Carol Zhou, Senior Vice President of Shiseido China Business Innovation ＆ Investment Representative Office said: “Shiseido is well known for its product innovations, but what we also see how companies in China are innovating rapidly in their respective industries, through their disruptive business models. These companies embrace technologies to adapt to changing consumer preferences and excel at making new ideas commercially viable. At the Beauty Innovation Hub, we want to be as close as possible to the consumer, collaborating and learning from these start-ups and disruptors, and creating innovation which will deliver true value for Chinese consumers. To achieve this, we need to embrace new ways of working and transform our mindset to become more consumer- and collaboration-centric.”
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Fujiwara Kentaro, CEO of Shiseido China Co., Ltd. Said: “The China market is of huge importance to the Shiseido group – one in which we are committed to further growth through sustainable, long-term development. In order for us to achieve this sustainable growth, we need to be innovating and creating real value for consumers here, through the diversity of our offerings and by connecting with our consumers and partners. The China Business Innovation branch was established early last year and staffed with the industry’s top talent to help us realize this. The Shiseido Beauty Innovation Lab is the next exciting step in this continuing journey.”
(Source: Shiseido Group)