Shiseido Company Limited will release new skincare brand BAUM (a total of 27 products, 45 items) on 30th May, 2020 via its Prestige business category.
As efforts to realize the Sustainable Development Goals (SDGs) set forth by the United Nations are promoted around the world, an increasing number of consumers place importance on companies’ and brands’ attitudes toward social responsibility and environmental considerations.
Under its corporate philosophy “BEAUTY INNOVATIONS FOR A BETTER WORLD,” Shiseido has been working on to solve social issues and reduce environmental burden as a company that will remain vital for the next 100 years and beyond. With this launch of BAUM, Shiseido aims to realize a sustainable society where people live in happiness through its core business of beauty.
BAUM focuses on “the power of trees,” gracefully harmonizing with environmental changes and living for hundreds of years. Based on the concept of “coexistence with nature,” valued by Japanese people for centuries, the brand aims to realize a sustainable society that fully embraces the blessings of trees and preserves them for the future.