Retail in Asia


Salvatore Ferragamo launches digital campaign for Chinese New Year

To celebrate the upcoming Lunar New Year, Italian luxury house Salvatore Ferragamo has invited Chinese artists Sun Yuan and Peng Yu to create a unique print inspired by the 2022 Zodiac Tiger. The print is integrated into iconic accessories, launching a brand-new 2022 Lunar New Year Special Capsule Collection, paying homage to the brand’s long history of uniting the worlds art and culture with fashion.

SEE ALSO: Celebrating the Year of the Tiger with limited edition collections

Ferragamo has launched a digital campaign, powered by creative agency Branding Records, that paints a magical spring season using surreal cinematography.

SEE ALSO: Elizabeth Arden celebrates the Year of the Tiger in Hainan

Follow Ferragamo’s tiger and leap into another dimension full of new possibilities, hopes and dreams. The ‘Tiger in Wonderland’ campaign sees the two Chinese artists, stroll through the water pavilions and peach trees, watching flowers blossom and fallen petals lie in profusion while wearing the highlights of the capsule collection.