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Safilo and Pierre Cardin renew licensing agreement

Pierre Cardin

Safilo, designer, manufacturer and distributor of eyewear, and Pierre Cardin, the historic Parisian fashion house, announced the renewal of the licensing agreement to design, manufacture and distribute prescription frames and sunglasses under the Pierre Cardin brand.

SEE ALSO : Safilo acquires Blenders Eyewear

This renewal, which will now run until 31st December, 2026, demonstrates the strong professional collaboration between the two groups, whose partnership began with the presentation of the first Pierre Cardin branded collection back in 1991.

Angelo Trocchia, CEO of Safilo Group, commented: “We are very pleased to continue this partnership which has brought pride and success to both companies for many years. With this renewal we look forward to continuing our work together to build and further develop the Pierre Cardin brand in the eyewear segment. For Safilo, this brand remains an excellent fit within our portfolio thanks to its brand positioning, product styling and consumer target.”

“I am extremely pleased to continue the long and successful partnership with Safilo. This license agreement renewal is a confirmation of the trust that my Maison has been placing for years in the Group, which has proved to be a perfect strategic partner able to fully understand the DNA of our brand and to translate our values into collections and unique eyewear products with a contemporary design,” said Pierre Cardin.

SEE ALSO : Kering Eyewear and Chloé launch eyewear collection

The latest Pierre Cardin Evolution limited edition sunglasses were presented on 21st September, 2020 during the exclusive fashion show held at the Théâtre du Châtelet in Paris, on the occasion of the cinema release of the documentary film HOUSE OF CARDIN dedicated to the founder of the Maison.

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