Luxury beauty brand Rituals Cosmetics announced that it has become a certified B Corporation. The certification marks a new chapter in the brand’s transformation towards a more purpose-driven business model and allows it to set more ambitious sustainability goals.
SEE ALSO: This year’s top Easter picks
“I’m beyond proud to have earned the B Corp Certification as a brand that truly fosters a sustainable future. At Rituals we strive to keep doing more and going further for people and planet, so we are truly honoured to join a global movement of responsible organisations that want to accelerate progress on the shared challenges we face,” commented Raymond Cloosterman, Rituals Owner & Founder.
“Achieving B Corp status, the gold standard of environmental and social certification, proves that we at Rituals are serious about our responsibilities as a global wellbeing brand. Travelling consumers are actively seeking brands with proven sustainability credentials and we are hugely proud to join a select few B Corp certified brands in travel retail that are committed to driving a sustainable future for our industry,” added Melvin Broekaart, Rituals Director Global Travel Retail.
Looking ahead, Rituals aims to refine its Greenhouse Gas (GHG) emissions targets under Scope 1 (direct emissions), Scope 2 (indirect energy-related emissions) and Scope 3 (all indirect emissions of the company’s value chain) to align with the scale of reductions required by The Paris Climate Agreement, leading the brand to Net-Zero, make extensive carbon reductions as soon as possible, and then neutralize the residual emissions left.
Also, by 2023, all formulas will be made of at least 90 percent natural origin ingredients while by 2025, all products and packaging will be refillable, recyclable and/or made from recycled materials. In addition, the average product assessment score on the Clean & Conscious tool, Rituals’ product evaluation tool, will increase from 63+ to 80+ by 2025.
SEE ALSO: Flash Coffee extends partnership with CleanHub to go beyond plastic neutral
Founded in 2000, Rituals is a brand dedicated to sustainable and personal wellbeing in the beauty luxury industry with an expansive product portfolio in body care, home fragrances, natural skin care and home wear. The brand operates in over 33 countries. It is present in cities such as London, Paris, Hong Kong and New York and has more than 870 stores, 2,750 shop-in-shops and 5 body spas.