Retail in Asia

In Sectors

PUMA releases new women’s collection

PUMA

Sports company PUMA releases a new collection of women’s footwear, apparel and accessories inspired by the deepest seas called Ocean Queen. Made for women who make waves, the collection is worn by PUMA ambassador Winnie Harlow.

SEE ALSO : PUMA collaborates with Maison Kitsuné on a collection

The designs are inspired by the sea with colors like bright aquamarine, yellow, and a soft pink alongside mesh details. These looks are perfect for a beach day with items like unitards, shorts, a mesh tank and dress, and more. The footwear selection includes beachy takes on some of PUMA’s most popular women’s styles like the Cruise Rider, Oslo Femme, RS-Curve, RS-X and Hedra.

The Cruise Rider Ocean Queen makes a splash with an open mesh base with suede overlays, leather metallic formstrip and silver details throughout. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort.

SEE ALSO : PUMA collaborates with Peanuts on new collection

The Ocean Queen collection is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world.

The collection drops on PUMA.com, PUMA stores and select retailers on 7th April.