Retail in Asia


PUMA collaborates with PRONOUNCE on collection and pop-up

This January, global sportswear brand PUMA collaborates again with Chinese designer brand PRONOUNCE to open “Unbounded Tunnel”, a concept space in Shanghai, China. Both brands unveiled “Progressive Line”, a capsule collection that marries futurism and pop culture.

SEE ALSO: Puma collaborates with Chinese designer brand PRONOUNCE

PUMA collaborated with PRONOUNCE in July 2021 on a capsule collection inspired by Pumapunku, an ancient archeological site in Bolivia. The collection pieces featured an earthy palette and graphic motifs representing ropes, pulleys, and clay blocks.

The new collection features apparel, footwear and accessories with geometric lines and symbols from ancient relics in nature. Bold colors and abstract patterns are combined to create a series of futuristic fashion items.

Source: PUMA

To showcase the new capsule collection, PUMA opened a pop-up space from 15th to 16th January at Sihang Warehouse in Shanghai, China. The concept space was designed as a space tunnel with silver metal texture and line decorations, blending technology and mysticism.

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The new PUMA X PRONOUNCE collaboration is available on PUMA’s China’s official website, TMall official flagship stores and selected retail stores in China.