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Pomelo launches new beauty label BEET


Fast fashion omnichannel retailer Pomelo releases its first ever cosmetics
line, BEET, joining the ranks of cosmetics brands specializing in beauty for global consumers.

SEE ALSO : Pomelo Fashion launches online shop in Malaysia

This permanent addition to Pomelo’s offering differentiates the brand as a one-stop style brand amidst an increasingly competitive landscape.

Beauty may be a new category for the predominantly fashion brand which releases hundreds of new styles weekly, but David Jou, CEO of Pomelo Fashion remains undeterred. “It’s a step in the right direction,” said Jou. “For consumers today, beauty is integral to style. As a fashion brand that wants to offer women everywhere their best look to become their best selves, we cannot ignore that.”

For Pomelo, the value of offering an in-house beauty line comes from being able to provide yet another touchpoint for a seamless customer experience that prioritizes modern consumers’ demand for convenience. In creating a convenient, one-stop beauty and fashion retail experience for consumers, Pomelo stays true to its promise to stay on-trend, online and on-the-go.

SEE ALSO : EXCLUSIVE INTERVIEW with Pomelo: New retail is all about micro-retail

Source: BEET

Created with women on-the-go in mind, BEET comprises 17 versatile, fun, and fuss-free products across 4 categories – Liquid Blush, Liquid Lipstick, Lip Gloss and Liquid Shimmer — featuring parabenfree and cruelty-free formulations. All products are priced at S$10 per item and are eligible for Pomelo’s 365-day returns policy if returned with original packaging intact.