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Old Navy partners with POPSUGER

Old Navy partners with POPSUGER

Old Navy is launching its first apparel collection in partnership with POPSUGAR, the top women’s lifestyle site in the U.S.

SEE ALSO : Old Navy to exit China before March

The limited-edition collection, PS x ON, includes comfortable, gender-inclusive essentials for tweens ages 10-13. Designed in collaboration with a set of tween advisors, the line is intended to make this next generation feel confident, channel kindness and make a statement for whatever back-to-school looks like this year.

To stay true to their mission of amplifying the voices of this generation, Old Navy and POPSUGAR designed the collection alongside a team of diverse tween ambassadors who provided unique insights and style inspiration that are reflected throughout the line. The tween advisors include Kheris Rogers, a young designer who uses bold fashion to make statements on equality, Alizé Lee, a level eight gymnast and YouTuber who loves shopping her brother’s closet, and Jensen Gereng, a musician and athlete who wears his good vibes and love of the planet on his sleeve.

The advisor trio captured all photo and video content for the collection launch themselves while sheltering-in-place, serving as a love letter to their peers as they prepare for the new school year during these unprecedented times.

“As a family brand, we are constantly challenging ourselves to innovate the business to best serve all ages, sizes and personalities. We saw an opportunity in the tween market and were immediately inspired by this next generation that is inclusive, culturally-conscious and not afraid to stand up for what they believe in. We were thrilled to create the PS x ON collection alongside members from this age group, with positive graphics, bright colors and interchangeable styling pieces, as they continue to adapt to this ‘new normal’ and gear up for the new school year,” said Andres Dorronsoro, SVP and GM of Merchandising at Old Navy.

“Today’s tweens are entering a rapidly evolving world and they are taking matters into their own hands to effect change. POPSUGAR empowers younger generations through a lens of positivity and optimism. We could not be more excited to partner with Old Navy to create a collection inspired for tweens that has an assortment of inclusive styles that will help them feel comfort during a year of change,” said Lisa Sugar, Founder and President of POPSUGAR.

SEE ALSO : Stella McCartney partners with Thélios

The 25-piece PS x ON collection includes stylish athleisure staples and basic denim fashion essentials. The line’s extensive hoodie and jogger fleece hook-ups are created in a range of vibrant colors and designed to be worn across all shapes, sizes and genders.

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