Retail in Asia


Nespresso achieves B Corp certification

On 26th April, Nespresso, announced its global certification as a B Corp. The Swiss-based brand joins an international movement of 4,500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency – including Patagonia, Chloé, and The Body Shop.

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Nespresso will add the B Corp logo to its products and communications to help spread the word about the movement, educate consumers, and help them make more sustainable choices in  their purchasing decisions. 

The announcement is a marker for the positive impact Nespresso has made in the coffee industry and beyond since the brand was founded in 1986. Key contributing elements include its approach to coffee sourcing – through the Nespresso AAA Sustainable Quality™ Program, designed in partnership with the Rainforest Alliance – its alliance with Fairtrade, and the brand’s global recycling scheme for its aluminum capsules. These are complemented at the local level, such as Nespresso Hong Kong and Macau’s efforts to promote farming initiatives in Hong Kong.

“B Corp certification reflects a 30-year Nespresso commitment to sustainability, transparency and responsible business. We are immensely proud to be joining a community of like minds who share our belief that profit and purpose go hand-in-hand. This certification brings added value for our customers and affirms to Nespresso fans that their favourite coffee brand is doing business the right way,” Guillaume Le Cunff, Nespresso CEO. 

“Most importantly, B Corp certification inspires us to do more. It strengthens our commitment to our vision that every cup of Nespresso coffee has a positive impact on the world,” he added. 

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“Our global efforts must be backed by local action. That is why our sustainability vision is integral to the way we operate in Hong Kong and Macau, such as our local recycling programme incorporating aluminum upcycling and using recycled Nespresso coffee grounds as compost, and partnerships with other local businesses and organisations to promote sustainability in Hong Kong,” said Justin Lam, Nespresso Hong Kong and Macau Business Executive Officer.