MSGM launches the new MSGM ACTIVEWEAR line, the brand’s first collection to be entirely dedicated to the world of training, sport and leisure.
Dynamism, Speed, Movement, Athleticism, with style. Comfort without compromise, and highly performing technical materials.
“I am particularly pleased to present the MSGM activewear collection, the result of in-depth research and product development,” says Massimo Giorgetti, Creative Director of MSGM.
“As a wellness fan, a keen yoga practitioner and a runner, I have tried to express my passions in a product that is effortless, makes a strong aesthetic impact and is also supremely practical. A product that is simple only in appearance, but actually combines MSGM attitude with strong technical know-how,” he adds.
Seamless clothing is the defining feature of activewear for women: no seams, shaped to the body like a second skin, in hyper-contemporary silhouettes. Tops, leggings, sweatshirts and t-shirts with lettering in cotton, inspired by the outdoors in block colours (black, ice blue, optical white) and MSGM shades (swimming pool blue, fluorescent yellow and tie dye bright pink).
The menswear collection is a toolkit for people who want to exceed their sporting limits: men’s leggings and tops, also in a crop version, provide perfect freedom of movement and outline the physique in a sculptural manner. Also oversize sweatshirts, t-shirts and shorts, designed for all off-duty times.
MSGM will be supplied globally by Riccardo Grassi Showroom and will be available through retail and wholesale channels from February 2020.