Retail in Asia


Moschino debuts Tony The Tiger Chinese New Year collection

Source: Moschino

Italian fashion brand Moschino celebrates The Year of the Tiger with a roaring capsule collection featuring Kellogg’s Tony the Tiger.

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Creative director Jeremy Scott has taken childhood breakfast icon into the world of Italian luxury. The 16 item collection features graphic silkscreen print and embroidered renditions of Tony the Tiger donning the classic Moschino logo gold chain and peace sign pendant. Items include oversized and fitted tees, a hoodie sweatpant set, hooded dress, sweatshirt-athletic short set, knits and a bold tiger stripe denim jacket, shorts and jeans.

The CNY 2022 collection comes to life in a campaign powered by creative agency Branding Records.

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The Moschino Tony the Tiger ready-to-wear and accessories collection is available globally at, Moschino boutiques and department stores worldwide.