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Millie Bobby Brown launches a Gen Z beauty brand

Florence by Mills

Stranger Things actress Millie Bobby Brown has just revealed that she is launching her first brand, called Florence by Mills.

SEE ALSO : Lady Gaga launches a new beauty line

The new label is all about Gen Z beauty, and the name was inspired by Brown’s great-grandmother Florence.

“I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things,” said Millie Bobby Brown in an interview with WWD.

The new line is PETA-certified, vegan as well as cruelty-free, and features products like Light Skin Tint, Eye Gel Pads and more of Millie’s own personal favorites.

Millie Bobby Brown
Source: Florence by Mills

“I have been in a makeup chair since I was 10, 11 years old, and I have really been introduced to all types of products. I have had special effects on my face, blood, all different types of foundation…I wanted to come into the space because there was a gap in the market for young people,” she told WWD.

SEE ALSO : Pandora partners with Millie Bobby Brown for new collection

Products will be sold at retailers like Ulta Beauty and boots, as well as online. In addition, part of the proceeds from Florence by Mills will be donated to the Olivia Hope Foundation, which was founded in honor of Olivia Hope LoRusso, Millie Bobby Brown’s late friend.

(Source: Hypebae)