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Microbiome becomes the focus in K-beauty industry


Microbiome, a microbial ecosystem inside human bodies that functions to promote health and prevent disease, has become the latest buzzword in the global cosmetics scene and K-beauty industry has moved fast to capitalize on the new growth drive.

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Global dermatologists have been focusing on the role of skin microflora in not only healthy skin but also in skin suffering from infection and troubles. They have found that balanced skin microbiome can be effective in protecting skin from irritants and harmful bacteria, sending skin care companies to accelerate R&D for headway in the human microbiome market estimated to grow above $100 billion in 2023 from $81 billion in 2019.

Korea’s leading cosmetics maker AmorePacific recently signed an agreement with Swiss-based fragrances and cosmetics ingredients manufacturer Givaudan to jointly study skin microbiota of Korean and French women to find ways to promote skin health. Givaudan has been studying skin microbiome for more than 15 years.

AmorePacific has been independently studying micro-organisms since 1997 and launched skin care products based on the research in 2008 through IOPE brand. Its Illiyoon label recently released Probiotics Skin Barrier lines and Innisfree brand launched Green Tea Probiotics Cream, both of which have been drawing positive consumer response. AmorePacific said it expects microbiome research to help it produce personalized skin care products in the end.

Dr.Jart+, the country’s dermacosmetics pioneer recently went under U.S. cosmetics giant Estee Lauder, launched Vital Hydra Solution Biome lines applied with its microbiome technology in June. Have & Be Co., the owner of the brand, said it will strengthen the Biome lines to grow them as a representative product like its best-selling Cicapair lines.

“By reinforcing sales of the Biome lines not only in Korea but also in the global market next year, we will take the lead in the global microbiome cosmetics market,” an official from Dr.Jart+ said.

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Global beauty giants have also been joining the skin microbiome boom. French brand Lancome released New Advanced Genifique products this year by upgrading its iconic anti-aging lines launched in 2009. The new products contain seven prebiotics and probiotics fractions to give essential nutrients to skin and its microbiome to boost anti-aging effect, the company said.

(Source: Pulse News)

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