A new era of Marc Jacobs is coming.
Marc Jacobs is launching a new affordably priced label called “The Marc Jacobs.”
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The line will be introduced for pre-fall 2019.
According to WWD, which saw an image from the line’s new look book, The Marc Jacobs will feature such items as colourful rugby sweaters, corduroy pants, and accessories.
The designer also hired Russian stylist Lotta Volkova to style the look book, which was shot by Hugo Scott.
While not much else is currently known about the new “democratically priced” label, a spokesperson for the brand did tell WWD that more images would be published in May – and that the line is part of a collection that also includes a “Runway” component.
On Instagram, Jacobs acknowledged the existence of the new collection, writing that the image of the line was leaked.
“Consider it a taste of things to come,” he wrote, before referring to the collections as “fantastic and fresh.”
View this post on Instagram
Ugggh. This image from our upcoming THE MARC JACOBS collection was leaked! Consider it a taste of things to come. We shot our fresh new pre-Fall collection (to be launched in May) last week. Poster size prints of a wide variety of twins wearing the collection were mounted in our showroom where the collection is being shown to buyers. I’m super excited with the results of the RTW and accessory collections. They look fantastic and fresh. The posters shot by @_hugoscott and styled by @lottavolkova are AMAZING. To see more… stay tuned for the ads and other visuals coming in April (unless someone else leaks them sooner).
Although there has been no confirmation, The Marc Jacobs may resemble the former lower-priced Marc by Marc Jacobs label – which was discontinued in 2015.
The announcement of the new brand comes after increasing speculation that the designer would leave his namesake brand amidst declining sales.
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In the beginning of the year, it was announced by Business of Fashion that the LVMH-owned company Jacobs would close its London store, as well as other European brick-and-mortar locations.
This year the designer also announced the re-release of the Redux Grunge collection, a collection of 1993 looks that got him fired from Perry Ellis, and a collaboration with Dr Martens to create a range of limited-edition boots.