Retail in Asia

In Sectors

LVMH Métiers d’Art inks partnership with Japanese denim specialist Kuroki

LVMH Métiers d’Art has inked a partnership with Japan’s Kuroki, an internationally-renowned denim manufacturer, as LVMH makes further inroads in the archipelago nation after the launch of LVMH Métiers d’Art Japan in December.

SEE ALSO: LVMH clocks 17 percent sales uptick on ‘significant rebound’ in Asia

Located in the Okayama prefecture, the Kuroki mill is known for producing quality denim, and for its denim dying and weaving. Combining traditional know-how passed on through generations with cutting-edge technologies, Kuroki today is known for creative fabrics.

The new partnership between LVMH Métiers d’Art and Kuroki will promote the quality of Japanese denim and ensure the preservation of this savoir-faire, in addition to having a “positive impact” on Kuroki and its stakeholders.

“It is a great honor to have this opportunity to join the LVMH Métiers d’Art community as its first Japanese partner manufacturer,” said Tatsushi Kuroki, president of Kuroki.

I am proud and pleased that our know-how is recognized and valued through this collaboration, which I hope will be a new opportunity to show the world the high quality and appeal of ‘Made in Japan’.”

Through this partnership, Kuroki will not only strengthen its ties with LVMH maisons, but also join a diverse community of métiers. Within the initiative, there is opportunity to share techniques and know-how between artisans and manufacturing facilities.

“We are delighted to welcome Kuroki as part of our LVMH Métiers d’Art community. This partnership further strengthens the already close ties our Group and our Maisons have forged with Japan, and we are excited to begin writing the first chapters in our story in a country renowned for its wealth of traditional expertise in unique artisanal crafts,” said LVMH Métiers d’Art CEO Matteo De Rosa.

“Kuroki has exceptional know-how in the world of denim, an absolutely fascinating textile. Thanks to their ingenuous and creative mindset they will enrich the creativity and bold innovation of our craft ecosystem. We are convinced that there is a huge potential for synergies to be unlocked across our network of manufacturers and craftspeople.”