Retail in Asia

In Sectors

UK’s Harrods takes gender off agenda in toy department

Phoebe McFadden picked up her absolute favourite toy of the moment, a spiky-fanged vampire figurine wearing a punky fuchsia miniskirt and knee-high boots. "My favourite is Draculaura," she said. "We have a lot in common: we both really like pink."

Dazzled by the array of toys in the new 26,000 sq ft Harrods Toy Kingdom, which quietly opened its doors last week in time for grand launch on Sunday, Phoebe, who is eight, appeared blissfully unaware of the store’s "ground-breaking" move to make it less gender-specific.

But, following in the footsteps of Hamleys, London’s leading toy shop, which removed "boy" and "girl" signposts last December, the famous London department store has deliberately organised its multi-sensory toy zone by theme rather than sex.

To view the full article (note: you must be an subscriber), visit (From seven days after publication, this article will appear in Archive Search.)