Retail in Asia

In Sectors

Star Wars and Frozen help Lego to USD 1.4bn profits

Lego has reinforced its position as the world’s biggest toymaker after Star Wars and Disney’s Frozen helped it record a sharp rise in sales.

The Danish company said that revenues rose 25percent year-on-year in 2015 to 35.8bn krone (USD5.2bn) and net profits grew 31percent to 9.2bn krone (USD1.35bn).

Lego has increased its sales for 10 consecutive years, with 2015 another record year, putting it ahead of rival toymakers Hasbro and Mattel.

It sold an estimated 72bn bricks during the year and produced 725m mini-figures. The bestselling item was Elsa’s Sparkling Ice Castle from Frozen, while a model of the Millennium Falcon from Star Wars was second.